Retail Impuls is founded by Annelies Boonstra and she has a track record of implementing successful retail businesses. The bol.com Home & Living platform, fonQ Private Label and several D2C transitions.

“I know how hard it can be to accelerate growth or transform your business. I build my expertise on commercial and organization challenges because I love transitions and it energizes me to get your team up to speed and help them to build a successful business.“

“The bigger the challenge, the greater my personal reward.”

“Annelies is able to quickly immerse herself in the organization and position herself positively within the teams. She’s got the ability to listen and identify core challanges and translate this into strong advise and practical solutions. The fact that she is able to apply this for E-commerce, and beyond, is a strength that will be of great use to us and others”.

— Tal Nadari - CEO Arli Group

Values

Understanding consumer behavior

We spot trends and changes in consumer behavior. We empathize with specific target groups and uderstand their motivational drivers and needs.

Show up and be real

We believe that attracting consumers on a authentic way is key to have a succesfull retailbrand. Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real.

Good work takes teamwork

We work closely with your management team and stakeholders to offer support. We build trust and make effort to be on the ‘same page’ to make sure there is support to improve business outcomes.

Do you want to pepper
your business?